Incorporated in Atlanta, the Pemberton Medicine Company laid the groundwork for what would later become one of the world’s most recognized brands: Coca-Cola. John Stith Pemberton, a pharmacist, developed a unique formula in 1886 that was originally marketed as a tonic for various ailments, containing ingredients such as coca leaf extract and kola nuts, which provided caffeine. The initial product was touted as a remedy for headaches and nervous disorders. The incorporation in 1889 formalized the transition from a local apothecary's product to a more substantial business entity. This change enabled Pemberton to explore broader sales strategies and to engage more robustly with distributors, an integral step in the brand’s future expansion.

As the company sought to gain traction, Asa Candler, a businessman and marketer, acquired a significant interest in the company. Candler's marketing acumen was instrumental in promoting Coca-Cola as a refreshing soft drink rather than just a medicinal tonic. This strategic pivot to consumer focus and innovative advertising campaigns contributed to an explosive growth trajectory which established Coca-Cola as a staple in both American culture and the global beverage market. Pemberton's initial vision would eventually be overshadowed by Candler's aggressive marketing strategies, which surged the company's visibility nationwide and beyond.

The incorporation of the Pemberton Medicine Company is significant as it serves as a pivotal moment in the commercialization of soft drinks. The groundwork laid during these early years facilitated the evolution from a local pharmacy product to a cornerstone of American culture, eventually leading to a revolutionary brand that would dominate the global market. Today, Coca-Cola is one of the most valuable brands in the world, proving the effectiveness of Candler's vision and Pemberton's original formulation.