General Motors, a newly established automaker, saw a significant opportunity in the burgeoning automotive market of the early 1900s. On January 20, 1909, GM made the strategic decision to acquire an interest in the Oakland Motor Car Company, which had been founded just a year earlier by Edward M. Murphy in Pontiac, Michigan. This investment was part of GM's overall strategy to diversify its portfolio and leverage the increasing popularity of automobiles. The Oakland Motor Car Company quickly gained recognition for its innovative engineering and stylish design, which appealed to a growing segment of consumers seeking personal vehicles.

Through this acquisition, GM aimed to bolster its product lineup, and in doing so, it laid the groundwork for what would eventually become its Pontiac division. Following the acquisition, Oakland cars gained traction in the marketplace, particularly for their affordability and quality. By 1926, the Pontiac brand was officially launched as a companion to the Oakland line, ultimately overshadowing it due to its own success. The growth of Pontiac showcased GM's ability to adapt and evolve its business strategy in a rapidly changing environment, aligning with consumer preferences and industry trends.

The formation of Pontiac marked a pivotal moment for GM, as it not only expanded the company's offerings but also entrenched GM as a leader in the American automotive industry. Pontiac became synonymous with performance and style in the subsequent decades. The legacy of this acquisition would cement GM's position in the automotive world and lead to innovations that would resonate through the century, impacting vehicle design and consumer culture.