DeLorean Sports Car Production Begins
January 21st, 1981
January 21st, 1981

How Long Ago?
44 years, 1 month, 22 days ago
Location
Dunmurry, Northern Ireland, United Kingdom
Category
Economics & Industry
People
- John DeLorean
Links & References
Tags
DeLorean Sports Car Production Begins
Production of the DeLorean DMC-12 sports car commenced in Dunmurry, Northern Ireland. The vehicle, designed by John DeLorean, became iconic for its distinctive gull-wing doors and stainless-steel body. The factory aimed to create a revolutionary car that represented both innovation and a new manufacturing era in the region, providing jobs and economic benefits in a time of social and political unrest in Northern Ireland.
DMC-12 characterized by gull-wing doors.
Factory aimed to create 2,500 local jobs.
Design by automotive pioneer John DeLorean.
Gained fame through 'Back to the Future' films.
What Happened?
The DeLorean DMC-12 was a sports car that captured public imagination with its futuristic design and innovative features. Designed by the famous automotive engineer John DeLorean, the car was characterized by its unique gull-wing doors and a body constructed entirely from stainless steel, which gave it a distinctive appearance. Production began in the new Dunmurry plant, located near Belfast in Northern Ireland, a region that was facing significant economic challenges and civil unrest during the late 20th century. The establishment of the DeLorean factory was seen as a beacon of hope for local employment and economic revival.
The production line at Dunmurry was expected to create approximately 2,500 jobs, a considerable number in the context of Northern Ireland’s economy at that time. The car was envisioned as a high-performance vehicle, aimed at a market that appreciated luxury coupled with distinctiveness. Despite initial excitement, the production faced multiple hurdles, including financial difficulties, management challenges, and quality control issues. Nevertheless, the DeLorean became a symbol of ambition and innovation, showcasing both the possibilities and struggles of the automotive industry.
The DeLorean factory utilized advanced assembly technologies, and its launch was accompanied by significant media attention. Enthusiasts and curious consumers alike were drawn to the idea of owning a car that not only promised performance but also embodied a radical departure from traditional sports car aesthetics. The DMC-12 would later gain a legendary status, especially after its starring role in the 'Back to the Future' film franchise, cementing its place in popular culture.
Why Does it Matter?
The start of DeLorean sports car production is interesting as it represents an ambitious intersection of automotive innovation and socio-economic revitalization efforts in Northern Ireland. The DMC-12's subsequent fame, especially through its appearance in the 'Back to the Future' films, ensured that the car, along with its creator, remained in the public consciousness long after the factory's struggles culminated in closure.
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