Walter Frederick Morrison, an innovative inventor, developed a flying disc prototype in the early 1940s, first marketing it as the 'Pluto Platter' after World War II. Inspired by the act of tossing pie plates, Morrison's creation gained popularity at beaches and parks. By 1957, he recognized the potential for mass production and sought a partner to commercialize his invention. He approached the Wham-O toy company, which was known for its marketing of unique toys. Wham-O not only acquired the rights but also decided to rebrand the product as the 'Frisbee,' a name derived from the Frisbie Pie Company, whose pie tins had inspired the original toy's design. Morrison's agreement with Wham-O proved mutually beneficial, leading to a successful launch of the Frisbee that same year, and turning it into a playful sensation.

The Frisbee quickly climbed the ranks of popular toys, driven by effective marketing and a surge in interest in outdoor recreational activities during the late 1950s. Wham-O capitalized on this trend by promoting Frisbee competitions, which further fueled interest and accessibility. The toy's success encouraged various product iterations, including weighted discs and flying toys of different styles, increasing Morrison's fame and financial stability. The sale also placed him in a favorable position within the toy industry, leading to further collaborations and innovations.

In the decades that followed, the Frisbee became a cultural icon tied to leisure and sport in the United States and around the world. Its introduction into educational and competitive settings led to the development of Ultimate Frisbee, a popular team sport. By transforming a simple flying disc into a versatile and fun product, Morrison not only left his mark on childhood play but also established an enduring legacy that continues to influence toy design and recreational activities today.