Gottfried Krueger Brewing Company made history by introducing the first canned beer to the American public. This groundbreaking product came to market as part of a broader trend towards convenience and innovation in food and beverage packaging. The first cans of beer began selling in Newark, New Jersey, marking a significant shift from traditional bottles and kegs. With the development of canning technology, which allowed for better preservation and portability, Krueger sought to appeal to a new generation of consumers who valued these features. The beer was marketed as a fresh and modern choice, aligning with the lifestyles of many consumers during the 1930s.

The canning of beer was not just a technological revolution but also a marketing coup. The Krueger Brewing Company took advantage of the growing popularity of both beer and canned goods during the Great Depression, positioning their product as a novel option for enjoying beer at home, on picnics, or at parties. The first cans of Krueger's beer, which included both lager and ale varieties, offered consumers a unique flavor experience that could be obtained without the need for elaborate glassware or inconvenient storage and handling.

As consumers embraced canned beer, the industry saw a rapid proliferation of brands and varieties, leading to the rise of canned options in supermarkets and convenience stores. In the years that followed, other breweries quickly followed Krueger's lead, adapting their production processes to include canning systems and developing innovative marketing strategies to promote their own products. The introduction of canned beer represented not just a new way to package beer but also a shift in American drinking culture, where consumers began to seek options that fit their increasingly mobile lifestyles.