The first Oktoberfest was held in Munich to celebrate the marriage of Crown Prince Louis of Bavaria to Princess Therese of Saxe-Hildburghausen. The event took place in 1810 over several days in a large open area that would eventually be called Theresienwiese, named in honor of the bride. The initial celebrations featured horse races, which were quite popular among the Bavarian citizens. The enthusiastic participation from the local population demonstrated the importance of royal weddings as a source of pride and communal joy.

The early festivities were characterized by a rural atmosphere, with booths selling traditional food and drink, including beer produced by local breweries. Over time, as the wedding celebrations concluded, what began as a royal jubilation morphed into a revered annual event, evolving to include carnival attractions, food stands, and the distinctive Bavarian beer culture. This transformation reflected the social and cultural importance of such gatherings in 19th-century Bavarian society.

Oktoberfest continued to grow in size and scope in the following decades, attracting more visitors each year, solidifying its role as a crucial aspect of Bavarian culture and identity. The event also laid the foundation for the modern beer festival, influencing similar gatherings around the world. By establishing a tradition of communal celebration, Oktoberfest not only became a city highlight but also a significant part of German heritage, cherished domestically and internationally.