Gustavo Díaz Ordaz's administration faced increasing unrest throughout the 1960s, particularly from students who were advocating for social reform and greater political freedoms. The unrest was fueled by widespread dissatisfaction with the authoritarian government and its handling of various social issues. In October 1968, in the lead-up to the Summer Olympics, which Mexico City was hosting, the government sought to present an image of stability and order. However, the reality was far different, with tensions high among students and citizens alike. On October 2, students gathered in Mexico City's Plaza de las Tres Culturas to protest against oppression and demand change. Instead of engaging in dialogue, President Díaz Ordaz authorized the military to intervene. What ensued became known as the Tlatelolco massacre, where soldiers opened fire on the crowds, many of whom were unarmed and merely exercising their right to protest. The brutality of the military response shocked the nation and the international community, leading to widespread condemnation and raising serious questions about human rights in Mexico. The crackdown not only led to tragic loss of life but also catalyzed further political activism among the youth and opposition groups.