The Convention on the Protection and Promotion of the Diversity of Cultural Expressions was adopted at the 33rd session of the UNESCO General Conference in Paris. This significant convention emerged from growing concerns over the globalization of culture and its impact on local and indigenous cultures across the globe. The convention seeks to safeguard the diversity of cultural expressions and ensures that individuals and communities can engage in cultural practices and revitalize their traditions. Through this agreement, countries committed to implementing measures that would preserve their cultural heritage while enhancing opportunities for cultural exchanges and dialogue among nations. The convention emphasizes the importance of cultural policies that promote sustainable development and inclusiveness. One of the unique aspects of this convention is its focus on the interplay between culture and development, recognizing culture as a driver for enhancing human capabilities and fostering creativity as fundamental for societies. Furthermore, it encourages member states to consider the interconnectedness of cultural expressions and the global market while implementing protective measures.