Ronald Reagan delivered a televised address for Barry Goldwater's presidential campaign in October 1964, titled 'A Time for Choosing'. This speech, commissioned by the Goldwater campaign, sought to galvanize support for the Republican nominee as he faced off against Democratic incumbent Lyndon B. Johnson. Reagan, who was an actor and a rising star in conservative circles, presented a compelling case for limited government and free-market economics during a time of considerable political turmoil in the United States. With themes of patriotism, personal responsibility, and individual liberty, Reagan effectively communicated the importance of the conservative ideology to American voters.

The address aired on October 27, 1964, just days before the presidential election, and was viewed by millions. Reagan's eloquence and charisma captured the attention of the American public and highlighted a stark contrast between the two candidates. He argued that the country was at a crossroads between maintaining its freedom or falling into a state of government dependency. His message was clear: the principles of conservatism should guide America's future. Furthermore, he urged citizens to not only vote for Goldwater but to be active in the fight for conservative ideals.

'A Time for Choosing' became a rallying cry for many conservatives and served as a blueprint for future Republican campaigns. The power of the speech was not only in its immediate impact but in its ability to shape the political landscape for decades to come. Following the election, which Goldwater lost decisively, Reagan increased his visibility and influence within the party, eventually leading to his own election as Governor of California and later as President.