Ronald Reagan's 'A Time for Choosing' Speech
Ronald Reagan delivered a pivotal speech in support of Barry Goldwater's presidential campaign, known as 'A Time for Choosing'. Filmed for television, the speech emphasized conservative values and the importance of individual freedoms. Reagan's passionate address articulated concerns regarding governmental power and the American economy, which resonated with voters. The speech marked the beginning of Reagan's political career and solidified his image as a leader of the conservative movement.
Reagan's speech aired just before the election.
It emphasized conservative values and individual freedoms.
The address helped launch Reagan's political career.
Millions viewed the televised address nationwide.
What Happened?
Ronald Reagan delivered a televised address for Barry Goldwater's presidential campaign in October 1964, titled 'A Time for Choosing'. This speech, commissioned by the Goldwater campaign, sought to galvanize support for the Republican nominee as he faced off against Democratic incumbent Lyndon B. Johnson. Reagan, who was an actor and a rising star in conservative circles, presented a compelling case for limited government and free-market economics during a time of considerable political turmoil in the United States. With themes of patriotism, personal responsibility, and individual liberty, Reagan effectively communicated the importance of the conservative ideology to American voters.
The address aired on October 27, 1964, just days before the presidential election, and was viewed by millions. Reagan's eloquence and charisma captured the attention of the American public and highlighted a stark contrast between the two candidates. He argued that the country was at a crossroads between maintaining its freedom or falling into a state of government dependency. His message was clear: the principles of conservatism should guide America's future. Furthermore, he urged citizens to not only vote for Goldwater but to be active in the fight for conservative ideals.
'A Time for Choosing' became a rallying cry for many conservatives and served as a blueprint for future Republican campaigns. The power of the speech was not only in its immediate impact but in its ability to shape the political landscape for decades to come. Following the election, which Goldwater lost decisively, Reagan increased his visibility and influence within the party, eventually leading to his own election as Governor of California and later as President.
Why Does it Matter?
The speech is significant because it marked the emergence of Ronald Reagan as a prominent political figure and a leading voice for American conservatism. His articulate defense of conservative principles resonated with a disillusioned electorate and laid the foundation for the Republican Party's future dominance in the late 20th century. Reagan's rhetoric during this address would influence conservative thought and strategy in subsequent elections, making it a pivotal moment in American political history.