WERD, the first black-owned radio station in the United States, opened its doors in Atlanta in 1949. The station was founded by the enterprising J. D. Blakely, a businessman and civil rights advocate who recognized the absence of African American voices in mainstream media. WERD was crucial in offering a platform that not only featured music but also broadcasted local news and discussions that addressed issues important to the African American community. During an era when segregation and racial discrimination were rampant, WERD's establishment served as a beacon of empowerment for black citizens.

The programming of WERD included a variety of content such as popular jazz and gospel music, and it became known for its commitment to showcasing black culture and talent. Apart from entertainment, the station also took on social responsibilities by discussing civil rights issues, promoting local events, and providing a space for black activism. Blakely understood that owning a media outlet could serve as a powerful tool for societal change, and his vision for WERD was grounded in this belief. The station quickly flourished in its role as a cultural hub.

As WERD gained popularity, it inspired other African American entrepreneurs across the nation to establish their own media outlets. The station was not just a commercial success but also an essential instrument in shaping public opinion and rallying support for civil rights. Its influence extended beyond Atlanta, showcasing the vital role that black-owned media would play in the fight for equality and justice in the years that followed. WERD became a symbol of the power of representation in media, marking a significant shift in how African Americans could access and influence media narratives.