In Milan, Italy, the inaugural International Savings Bank Congress gathered members of the Association to address the growing concern over financial security and the necessity of saving among the populace. As economies struggled after World War I, the congress focused on how savings and responsible financial practices could contribute to recovery and stability. It was here that the concept of World Savings Day was formally introduced. The day was envisioned as a way to inspire individuals and families to start saving money, fostering a culture of financial prudence that would benefit society as a whole.

Delegates from various nations exchanged ideas on best practices in savings and banking. The discussions covered themes such as improving banking access, innovative savings products, and educating the public about the benefits of saving money. There was a consensus that promoting savings could not only help individual families but also lead to stronger economies. The establishment of World Savings Day served to institutionalize these principles, turning an annual observance into an ongoing global campaign to encourage saving habits.

The congress's depiction of savings banks as pillars of community resilience was significant during a time of economic uncertainty. As part of the announcement for World Savings Day, the congress laid the groundwork for collaborative efforts among savings banks worldwide, to launch educational programs aimed at increasing financial literacy. By making savings a priority, the initiative sought to empower citizens and encourage a shift toward more sustainable economic behaviors in the years to follow.