In the early 20th century, the automotive industry was largely dominated by the Ford Model T, produced by the Ford Motor Company. This vehicle, known for its affordability and mass production efficiency, effectively transformed the car from a luxury item into a common household necessity. However, as the demand for automobiles grew, so did the need for competition. In this environment, Chevrolet emerged as a fresh contender to challenge Ford's market supremacy. Founded by Louis Chevrolet, a Swiss race car driver, and William C. Durant, a businessman with a vision for an affordable yet stylish car, Chevrolet sought to create vehicles that not only appealed to economically conscious consumers but also provided a sense of identity and performance. Chevrolet's strategy emphasized combining innovation with quality, setting the stage for a rivalry that would shape the American automotive landscape for decades. The company's first models featured advanced engineering designed to appeal to both everyday drivers and those looking for more upscale options.