The 1988 presidential election culminated in a resounding victory for Republican candidate George H. W. Bush, who had previously served as Vice President under Ronald Reagan from 1981 to 1989. Running against Democratic challenger Michael Dukakis, the former governor of Massachusetts, Bush focused his campaign on issues like the U.S. economy, foreign policy, and law and order. The political landscape of the time was largely influenced by Reagan's popularity, with many voters opting to continue the policies established during his administration.

The election was characterized by a strong emphasis on the perceived strengths of Bush's experience as Vice President and his reputation for foreign policy expertise, particularly during the Cold War era. In the run-up to the election, Bush strategically positioned himself as a moderate Republican, appealing to a broad base while also reinforcing conservative values. His campaign utilized a combination of traditional media and emerging political strategies, including targeted advertisements and grassroots mobilization efforts.

On November 8, the election results showed Bush winning with 53.4% of the popular vote compared to Dukakis's 45.6%. The Electoral College results were even more decisive, with Bush securing 426 votes to Dukakis's 111. Bush’s victory was attributed to a robust economy, racial tensions, and concerns over crime, which played a pivotal role in shaping voter attitudes. The successful campaign ultimately paved the way for Bush to assume the presidency in January 1989, marking a continuation of conservative governance in the United States.