The Paris Motor Show in 1910 was not just a platform for automobiles; it became a fascinating stage for the unveiling of modern neon lighting by French engineer Georges Claude. Arriving on the scene with a groundbreaking innovation, Claude introduced illuminated tubes that glowed with brilliant hues of red, blue, and green. This artistic display of neon lighting was more than just a lighting solution; it signified the onset of modern advertising techniques and urban aesthetics. Attendees were mesmerized by the vivid light projected from these glass tubes filled with neon gas, which, when electrified, emitted bright and lively colors that were previously unattainable with other forms of lighting.Claude’s work with neon gas began in the late 19th century, and this demonstration marked a significant milestone in the commercial application of neon. The event illustrated the versatility and potential of neon lighting, showing how it could be used for signs, architectural enhancements, and dynamic representations of identity for businesses and public spaces. As the audience marvelled at the glowing exhibits, they witnessed the intersection of art and technology, which promised to redefine aesthetics in urban environments. Claude’s innovation was soon recognized as a precursor to the vibrant neon signs that would later illuminate city streets across the world.The impact of Claude's demonstration at the Paris Motor Show extended far beyond the immediate visual appeal, influencing art, advertising, and urban design throughout the 20th century. This event catalyzed the adoption of neon in various industries, paving the way for future developments in lighting technology. By blending creativity with engineering, Claude’s work pushed forward the boundaries of what lighting could achieve, turning it into a key feature of modern public spaces and commercial enterprises.