The Computing-Tabulating-Recording Company (CTR) underwent a pivotal transformation when it changed its name to International Business Machines Corporation (IBM) in 1924. Established in 1911 through the merger of four companies in the office equipment sector, CTR had initially gained recognition for its role in manufacturing time recording devices and other tabulating equipment primarily based on punch card technology. The rebranding was largely attributed to the strategic vision of Thomas J. Watson, who became president of the company in 1914 and played a crucial role in shaping its future direction.

The new name, International Business Machines, was conceived to signal an ambitious growth trajectory beyond the limits of its prior operations. Watson sought to place emphasis on the company's capability to provide comprehensive business solutions, thereby appealing to a broader client base in various industries. The renaming also coincided with the company's expanding international presence, signifying the goal of operating on a global scale. The announcement was made in New York, where the corporate headquarters was located, symbolizing the vibrant economic hub the city was becoming during the early 20th century.

This name change set in motion a series of developments that would ultimately position IBM as a leader in computer technology and information systems. Following the rebranding, IBM continued to innovate and expand its product offerings, leading the way into more advanced systems and eventually the personal computing revolution. The shift laid the groundwork for what would become one of the most influential technology companies in the world, guiding its ethos and mission well into the digital age.