The Roxy Theatre, opened by Samuel Roxy Rothafel, was a significant cultural establishment located in the heart of New York City. Designed by architect Rapp & Rapp, the venue was renowned for its opulence and became one of the largest and most attractive movie palaces of its time. With a seating capacity of over 5,800, it provided a grand cinematic experience that combined state-of-the-art film projection with stunning architectural elements, including a magnificent organ and elaborate décor that reflected the influence of the Art Deco style. It was heralded not only for its aesthetic appeal but also for its innovative approach to programming films. It offered a mix of Hollywood blockbusters alongside live performances, which became a hallmark of the Roxy experience.

Rothafel, who was already a well-known figure in show business, had a vision to elevate the movie-going experience beyond that of traditional nickelodeons. He wanted to create an atmosphere where audiences could enjoy not just films but also live entertainment including orchestras and stage shows. This multifaceted approach allowed the Roxy Theatre to stand apart from its competitors, creating a space that encouraged patrons to indulge in the luxury of both film and live performances. The official opening was met with great fanfare, and the theatre quickly became a beloved venue within New York's vibrant nightlife.

Over the years, the Roxy Theatre became a cultural landmark in New York, attracting moviegoers and music fans alike, establishing a reputation for hosting significant events in the entertainment world. It played a crucial role in the evolution of American cinema during the Golden Age of Hollywood, influencing the design and operations of future multiplexes and movie houses. The Roxy set a new standard for not just cinematic experiences but also for the relationship between film and live performance, laying a template that many theatres would follow in the decades to come.