The Quebec Board of the French Language was established with the objective of promoting and protecting the French language within the province of Quebec, Canada. This move directly responded to heightened concerns among Quebec's Francophone population regarding the dominance of English in various aspects of daily life, including education, government, and media. The board was tasked with overseeing the implementation of the Charte de la langue française, which sought to enhance the status of French and ensure its use in public life. A notable focus of the board was to regulate and encourage the use of French in commercial signage, public administration, and among private businesses.

The establishment of the board marked an important shift in Quebec's language policy, reflecting broader social and political movements towards the affirmation of Francophone culture. The 1960s were marked by a period of intense nationalism among Quebec's French-speaking population, which sought to reclaim their linguistic rights and cultural identity. The Quebec government under Premier Jean Lesage actively sought to address these concerns, leading to the board's creation as a means to formalize efforts to promote the French language.

As the board began its operations, it engaged in various initiatives aimed at fostering a sense of pride in the French language, including public awareness campaigns and collaboration with educational institutions. The board played a key role in not only regulating language use in the province but also helping to radicalize the movement towards greater linguistic rights, leading to subsequent legislative changes that further protected the French language.