Jerome Savage, an ambitious entrepreneur in the flourishing theatrical landscape of late 16th century England, secured a sub-lease for the Newington Butts Theatre located just outside London. This venue was one of several established in the wake of the burgeoning popularity of theatre that emerged during the Renaissance. The Newington Butts Theatre was part of a movement that transformed the cultural landscape of England, allowing for more elaborate productions and diverse performances.

Savage's acquisition of the theatre represented a crucial moment for himself and for the arts in England. At a time when theatre was becoming a significant form of entertainment, especially in urban areas, his initiative could provide the necessary infrastructure to present various plays, including the works of notable playwrights such as William Shakespeare. This undertaking came amid an environment where theatre was not only entertainment but an artistic expression that reflected contemporary society.

The location of Newington Butts Theatre served a strategic purpose, attracting audiences from London and its outskirts. The theatre soon became a site where various performances could be staged, catering to different tastes and contributing to the vibrant cultural milieu of the time. The space was not just a stage for performances; it was a gathering place that fostered creativity and inspired future generations of playwrights and artists in an evolving dramatic tradition that would cement London's place as a critical center of theatrical innovation.