The 2024 Loblaw boycott arose from widespread dissatisfaction among Canadian consumers regarding escalating prices of groceries offered by Loblaw Companies. The retailer, which operates numerous grocery store formats including Loblaws, Real Canadian Superstore, and Shoppers Drug Mart, faced backlash as customers noted stark increases in everyday items like bread, milk, and fresh produce. Activists and everyday consumers took to social media to express their grievances, rallying behind a grassroots movement aimed at reining in what they deemed unreasonable pricing practices from one of Canada’s largest food retailers. Organizers of the boycott highlighted that many families were increasingly burdened by the cost of living due to inflation, further exacerbated by the perceived monopolistic practices of Loblaw. As conversations gathered momentum, various advocacy groups also joined the fray, elevating the issue to a national discourse. The hashtags #LoblawBoycott and #FairFoodPrices became trending topics, prompting discussions on the ethics of food pricing in Canada and the responsibilities of major corporations toward consumers. The boycott received significant media coverage, amplifying its impact and attracting attention from policy-makers who began to scrutinize the pricing strategies over at Loblaw. The movement was not just a response to food prices but also a wider call for corporate accountability and transparency in the retail food sector, which had faced years of allegations around not just pricing strategies but also ethical sourcing and labor practices.