Horch & Cir. Motorwagenwerke AG was founded in Zwickau, Germany, as a significant milestone in the automotive industry. August Horch, an influential figure in early automotive engineering, established the company after having initially created the Horch automobile company. The new firm was dedicated to producing high-quality, luxurious vehicles that emphasized performance and craftsmanship. The decision to incorporate advanced engineering practices was driven by Horch's vision for an automotive future where innovation and quality were paramount. Under his leadership, the company cultivated a reputation for producing exquisite automobiles that catered to an affluent market.

As the company grew, it faced various challenges typical of early automotive manufacturers, such as competition and technological demands. In 1910, due to trademark disputes, the company was rebranded as Audi Automobilwerke GmbH, deriving the name from the Latin translation of Horch, which means 'to listen.' This rebranding marked a significant pivot in the company's identity, eventually establishing Audi as a hallmark of automotive excellence. The combination of Horch's vision and Audi's innovative spirit paved the way for one of the most recognized names in the automotive world today.

The establishment of this company not only represented a key development in the automotive sector but also laid the groundwork for what would become a legendary legacy in the automobile manufacturing industry. Over the years, Audi has continued to innovate and expand, becoming a leader in modern engineering techniques, luxury vehicle production, and sustainability initiatives in automotive manufacturing.