Volkswagen was established in Germany as part of a broader initiative to promote automotive access for the working class. The founding was driven by the German Labour Front, a Nazi organization, which sought to enhance the economy through a more mobile populace. Ferdinand Porsche, an accomplished engineer and automotive designer, played a crucial role in the design and engineering of the first model, aimed at being affordable and practical for ordinary citizens. This venture was not merely commercial; it was closely tied to the Nazi regime's desire to provide a unifying symbol of German strength and innovation.

The company's primary goal was to manufacture a car known as the Volkswagen Beetle, which would be a reliable and economical vehicle for the average German family. The design process included careful consideration of manufacturing techniques, cost, and functionality, with the aim of creating a vehicle that could be sold at a price within reach of most German families. The project's launch saw significant enthusiasm, partly due to its alignment with nationalistic sentiments of the time, effectively branding the automobile as a tool of empowerment for ordinary citizens.

Initial production focused on meeting mass demand, but World War II shifted Volkswagen's focus primarily towards military vehicles and other war-related production. After the war, the company was restructured, leading to a remarkable comeback with the Beetle becoming one of the best-selling cars globally. This shift marked a profound transformation in the automotive industry, recognizing the potential of mass-produced vehicles and influencing future automotive design and manufacturing standards.