The inception of Tokyo Telecommunications Engineering Corporation in 1946 was a pivotal moment in the world of electronics. Founded by Masaru Ibuka and Akio Morita, the company aimed to tap into the burgeoning field of electronics following Japan's devastation during World War II. The two founders, who had previously collaborated on various projects in military and radio technology, believed that innovations in consumer electronics could not only improve lives but also play a significant role in Japan's economic resurgence. Their initial projects included a simple rice cooker and later expanded to develop transistor radios, which would become a sensation both in Japan and worldwide.

The pair's philosophy emphasized quality and creativity, setting the stage for a company culture that would prioritize research and development to foster groundbreaking products. The first major product, a small transistor radio, was released in 1955 and became popular among the Japanese youth, symbolizing a shift in consumer behavior towards portable electronics. As their success grew, they rebranded as Sony in 1958 to appeal to an international market. This decision was pivotal, as it helped define the company’s global identity and expand its reach tremendously, a strategy that benefited it greatly in the following decades.

Sony's growth marked a significant shift in Japan's industry structure towards consumer electronics at a time when the country was redefining itself post-war. Their innovations spawned a new wave of products that would shape modern electronics, including the Walkman in the late 1970s and a range of entertainment products. Furthermore, Sony's approach to marketing and branding helped establish the foundation of modern corporate practices and raised the profile of Japanese technology firms globally throughout the 20th century.