The Paris–Bordeaux–Paris race began as an effort initiated by the newspaper 'Le Petit Journal' aimed at generating excitement around the burgeoning automotive industry. The race included 21 automobiles, each a testament to the innovative engineering of the time. Competitors had to navigate a challenging route that bypassed major roads, requiring a mix of speed and endurance. The event showcased various types of vehicles, including steam-powered, gasoline-powered, and electric vehicles, highlighting the diversity in early automotive design. The race started in Paris, went to Bordeaux, and returned to Paris, covering a round trip of approximately 1,178 kilometers (732 miles).

Among the notable entries was the automobile designed by Émile Roger, which was powered by a Peugeot engine, and it became recognizable during the race for its efficiency and speed. The winning entry was a vehicle called the 'La Joueuse,' driven by the Frenchman Marcel Renault, who completed the race in approximately 48 hours, navigating through poor road conditions and significant challenges.

Throughout the race, competitors faced numerous setbacks, including breakdowns and accidents, which were representative of the developing technology. The event captured the attention of the public and media alike, leading to an increasing interest in motor vehicles as viable means of transport, paving the way for future automobile races and the eventual establishment of motorsport as a popular competitive activity.