Bhutan, renowned for its picturesque landscapes and unique cultural heritage, took a significant step in public health on June 16, 2010, by becoming the first nation to impose a total ban on the sale and production of tobacco products. This initiative stemmed from the country’s philosophy of Gross National Happiness, which prioritizes the well-being of its citizens over material wealth. The decision to enact such strict regulations was influenced by the government’s concern over the adverse health effects associated with tobacco consumption, including its contribution to various diseases and health complications.

Prior to the total ban, Bhutan had already implemented various restrictions, such as limiting the quantity of tobacco an individual could import for personal use. The total ban aimed to address the tobacco use problem more comprehensively, promoting a healthier society and reducing the overall prevalence of smoking. Through rigorous enforcement, the government sought to empower its citizens to lead healthier lifestyles by curbing tobacco addiction and exposure to secondhand smoke.

In addition to public health goals, Bhutan’s decision underscored its cultural values, which prioritize community and familial well-being. The policy has faced significant challenges, including the illicit tobacco trade and resistance among some individuals who view tobacco use as a personal choice. Nevertheless, Bhutan's pioneering approach to tobacco control has generated global attention, inspiring other countries to reconsider their tobacco policies.