The formation of the Mercedes-Benz brand was the result of the merger between the companies founded by Gottlieb Daimler and Karl Benz, two pioneering figures in the automotive industry. Prior to the merger, both men independently made significant advancements in automobile technology. Gottlieb Daimler founded 'Daimler-Motoren-Gesellschaft' (DMG) in 1890, focusing on the development of high-speed gasoline engines. Meanwhile, Karl Benz established 'Benz & Cie' in 1883, which created the first practical automobile powered by an internal combustion engine. The two companies thrived in the competitive automobile market, yet recognized the potential benefits of joining forces. The merger on June 28, 1926, was not just a simple consolidation; it symbolized the unification of their innovative techniques and commitment to quality.

The new entity, Daimler-Benz AG, adopted the iconic three-pointed star logo which represented its ambition of universal motorization. The newly formed Mercedes-Benz would go on to produce groundbreaking vehicles, combining luxury and performance. This merger allowed for a more robust research and development framework, enabling the company to introduce advanced technologies quickly.

In subsequent years, Mercedes-Benz cemented its status as a leader in automobile manufacturing, producing luxury cars and pioneering safety innovations like crumple zones and anti-lock brakes. This transformative moment helped shape the future of the global automotive industry, paving the way for luxury vehicles as status symbols and evolving engineering standards that became benchmarks for car manufacturers worldwide.