The first Miss Universe pageant was organized as a way to promote international goodwill and cultural understanding through beauty and grace. Held in Long Beach, California, the event featured contestants from over 30 countries and was designed to celebrate the diversity of beauty worldwide. Armi Kuusela, a young woman from Finland, emerged victorious, winning the title and capturing the hearts of many. The event was unique for its time, as it brought together women from various cultures under the common framework of beauty and poise. Contestants showcased not only their outer beauty but also participated in talent segments, speeches, and interviews, making it a well-rounded competition.

The pageant was broadcast to audiences across America and beyond, significantly expanding the reach and popularity of beauty contests. Kuusela's win was particularly notable as she was the first to hold the Miss Universe title, paving the way for future winners and establishing an iconic event in the realm of beauty pageants. Following her win, Kuusela's engagements included appearances at charity events and promotional activities, highlighting the ambassadorial role that a Miss Universe would play.

The Miss Universe pageant would eventually evolve, reflecting changes in societal expectations of women and beauty standards over the decades. However, the foundational principles of celebrating diversity and encouraging cultural exchange remained central to the event's mission. Initially, the emphasis was predominantly on outer beauty, but as time progressed, the contest began to also honor intelligence, social responsibility, and humanitarian efforts among its contestants, culminating in a more comprehensive portrayal of what it means to be a modern woman.