The release of Psy's 'Gangnam Style' marked a significant moment in the music industry and pop culture. Originating from South Korea, the song was released in July 2012 as part of Psy's sixth studio album, 'Psy 6 (Six Rules), Part 1.' Psy, whose real name is Park Jae-sang, crafted the track with a catchy melody that combined elements of K-pop, rap, and electronic dance music. The accompanying music video, which showcased Psy's iconic dance moves and playful visuals, played a critical role in amplifying the song's reach on various platforms, particularly YouTube. Within a few weeks, the video went viral, becoming the first to reach one billion views, setting a precedent for future digital hits.

The Gangnam district, known for its affluent lifestyle and lavish entertainment, served as the backdrop for Psy’s music video, where the rapper humorously critiqued the flashy lifestyles often associated with its residents. The phrase 'Gangnam Style' itself became synonymous with an ostentatious lifestyle and was adopted in various parodies and remixes globally. The song not only made Psy a household name across the globe but also paved the way for the Hallyu wave, the increased popularity of Korean culture and entertainment around the world.

As 'Gangnam Style' captured the hearts of millions, it led to significant cultural exchanges and collaborations between Western and Eastern entertainment industries. Psy's success at major award shows, including the American Music Awards and the Billboard Music Awards, showcased the growing influence of K-pop and Asian artists in the broader music market. This artistic cross-pollination enhanced cultural appreciation and recognition, thus changing the landscape of the global music scene.