In 1994, entrepreneur Jeff Bezos established Amazon.com in Seattle, Washington, after recognizing the potential of the internet as a platform for commerce. Originally conceived as an online bookstore, Amazon aimed to provide customers with an unparalleled selection of books at competitive prices. Bezos's vision was rooted in the desire to create a company that leveraged the nascent internet technology and the possibilities it offered to connect buyers with a vast array of products. The website went live in July 1995, but the groundwork and operational planning began a year prior, in Bezos's small garage office.

With a focus on user experience and customer service, Bezos tailored the initial Amazon platform to emphasize a user-friendly interface, allowing for easy navigation and purchasing. The business model was not just about selling books; it involved various strategies, like competitive pricing, a wide selection, and soon, customer reviews that contributed to a sense of community and trust. This innovation in retail led to a rapid increase in popularity, and soon Amazon expanded beyond books into DVDs, music, software, and eventually nearly every conceivable product.

Jeff Bezos's venture not only transformed the way people shop but also laid the groundwork for the e-commerce revolution, challenging traditional retail models. By emphasizing speed and convenience, Amazon set new standards for customer satisfaction that influenced countless businesses and industries worldwide. This foresight into the digital marketplace created a ripple effect, pushing numerous retailers to adapt to the emerging online landscape or risk obsolescence.