Jaume Ferrer, a notable figure from Majorca, was a seafaring explorer and merchant who sought to capitalize on the opportunities presented by the rich resources of the Senegal River, known historically as the 'River of Gold'. This river became an important trade artery due to its wealth in gold and other resources that attracted European traders during the 14th century. Ferrer’s journey marked a significant venture into West Africa, an area that was relatively unexplored by Europeans at that time. His expedition was not only about personal wealth but also aimed at establishing trade relations with the local populations, paving the way for future economic interactions.

The journey commenced from the bustling trade hub of Majorca, an island that was prominent in Mediterranean trade. Ferrer and his crew were part of a broader movement where merchants ventured beyond familiar shores to seek new trading opportunities. The motivations were rooted in both economic ambitions and the prospects of contributing to the expanding maritime knowledge of Europe. Ferrer’s expedition intended to navigate the challenges posed by unknown waters, hostile climates, and potentially unfriendly encounters with indigenous tribes. He sought to make alliances and ensure safe passage for future expeditions.

Upon reaching the Senegal River, Ferrer’s experiences would contribute to the European understanding of African geography and resources. They would encounter various cultures and establish crucial contacts that would benefit future trade networks and increase European interests in West Africa. This journey reflected the growing curiosity and commercial appetite of European nations during the 14th century, with the potential for significant implications for trade and cultural exchanges between continents.