In the summer of 1998, Apple Computer, Inc. made a notable leap in personal computing with the introduction of the iMac, which would redefine the technological landscape and the company's brand. The innovative iMac, with its all-in-one design, was conceived by Apple's design chief Jony Ive, who focused on aesthetic appeal and user-friendliness. Characterized by its distinctive curvy, colorful casing and a lack of legacy ports, the iMac was a clear departure from the traditional IBM-compatible computers that dominated the market. This design choice was not merely aesthetic; it was also functional, eliminating messy cables while promoting the idea of simple plug-and-play functionality.The iMac was marketed as a user-friendly computer that was inherently stylish, bridging the gap between technology and design. Apple's advertising campaign, featuring the tagline 'Think Different,' predominantly targeted a younger audience interested in both computing and internet connectivity. This approach significantly deviated from the industry norm, which often focused on technical specifications. A key moment during the iMac's launch was a retail event where attendees could experience the new machine firsthand, fostering a community feeling around Apple's products.In its first year alone, the iMac sold over 800,000 units, showcasing a successful return to form for Apple after several years of decline. The iMac's positive reception not only rejuvenated Apple's fortunes but also set the stage for future innovations by the company, eventually leading to a series of successful products that would carry Apple to new heights.