The magazine Sports Illustrated was launched as the first national sports magazine in the United States, published by Time Inc., which was co-founded by Henry Luce. The inaugural issue featured Milwaukee Braves' star Eddie Mathews prominently on its cover, highlighting not just an athlete but a burgeoning era of sports in American culture. It aimed to cater to a growing audience hungry for more comprehensive coverage of athletics beyond just scores and brief recaps. The first issue included articles on various topics, from the National Football League to golf and the world of track and field. This diverse array of content was groundbreaking in that it expanded the scope of sports journalism at the time.

The magazine's successful launch marked the beginning of a new relationship between the press and sports, offering fans a deeper understanding of their favorite games and athletes. The combination of high-quality writing and striking visuals was key, as the medium transported readers beyond the games into the lives of athletes. Over time, Sports Illustrated developed a reputation as a cornerstone of sports journalism, and it eventually reached audiences worldwide through various formats including television and digital media. It also spawned several annual issues dedicated to events like the Sports Illustrated Swimsuit Issue and the Sportsman of the Year awards.