Gonzalo Jiménez de Quesada set forth on his expedition from Spain to the New World with aspirations of wealth, particularly through gold discovery, which was a powerful motivator during this period of exploration. Following treacherous journeys through the jungle, Quesada and his men reached the highlands of Colombia, where they encountered the Muisca Confederation. The initial contact with the indigenous population was filled with tension, yet it culminated in the founding of Bogotá, originally designed as a strategic military post to control the surrounding territories and trade routes.

The location selected for Bogotá was ideal—situated at a significant altitude and offering ample agricultural potential, it provided a natural defense against potential invaders. Quesada founded the city with the name “Santa Fé de Bogotá,” which later evolved simply to Bogotá. The initial settlement was marked by the establishment of a central plaza and the allocation of lands to his soldiers, which established the framework for colonial governance.

The settlement attracted more Spanish settlers in subsequent years and evolved into a vital center for commerce, governance, and culture. Bogotá became the capital of the Viceroyalty of New Granada, and its strategic position allowed it to flourish economically while also serving as a melting pot for diverse cultures, including Spanish customs and indigenous traditions. The legacy of its establishment persists today, influencing Colombia's development through its rich and complex history.