JAT Airways Flight 769 was operating a domestic route from Belgrade to Titograd when it tragically crashed into the rugged terrain of the Maganik mountain range in Montenegro. On the approach to Titograd Airport, the crew encountered challenging weather, including low visibility and possible turbulence, leading to a loss of control of the Douglas DC-9 aircraft. The flight had a total of 41 individuals on board, comprising 35 passengers and six crew members, all of whom perished in the accident.

The crash occurred in the early afternoon, and despite the immediate response from local authorities, reaching the crash site was hindered by the mountainous landscape. Search and recovery operations faced significant obstacles, as rescuers contended with rough terrain and adverse weather conditions. On-site investigations later aimed to determine the exact causes behind the accident, including potential pilot error and mechanical failure, contributing to the significant impact on aviation safety protocols in the region.

The aftermath of the incident brought about a broader discussion regarding the safety regulations for airline operations in Yugoslavia, as well as the need for improved training for pilots in difficult weather conditions. This tragedy also underscored the importance of having effective emergency response mechanisms in place for remote aviation accidents.