Salvador Lutteroth, a visionary promoter and wrestler, laid the foundations for the Mexican professional wrestling scene in 1933 by establishing the Empresa Mexicana de Lucha Libre (EMLL) in Mexico City. Recognizing the potential of wrestling as a form of entertainment that could reflect Mexican culture, Lutteroth sought to create a unique brand of professional wrestling that would captivate audiences. He introduced a structured format of matches, complete with storylines, character arcs, and dramatic conflicts that resonated with fans.

The lucha libre style, characterized by its aerial maneuvers, rapid pace, and colorful masks, quickly gained popularity. Lutteroth understood the importance of both local and international influence; he incorporated elements reminiscent of American wrestling while emphasizing Mexican cultural themes, including mythological characters and traditional lucha libre masks. His promotion also served as a platform for local wrestlers to become stars.

As EMLL flourished, it influenced various aspects of Mexican culture, including cinema and music. Wrestlers became cultural icons, and lucha libre events turned into a significant form of entertainment for families. The establishment of the promotion marked the beginning of a new era for professional wrestling in Mexico, which would later extend its influence worldwide.