Earl and Weldon Bascom made history by producing the first outdoor rodeo illuminated by electric lights, which was a significant leap into modernity for the rodeo scene. This innovative event took place in the evening, allowing for an extended performance that attracted larger audiences than traditional daytime shows. By utilizing electric lights, the rodeo not only provided a thrilling atmosphere but also enabled the display of complex performances that would have been difficult to coordinate in the daylight. Families and individuals flocked to this nighttime extravaganza, engaging in an atmosphere that combined the excitement of rodeo competition with the communal spirit of an evening event.

The Bascom brothers were pioneers in the rodeo industry and were committed to improving the overall presentation of rodeos, pushing for developments that would modernize the sport and make it more accessible to the public. Their foresight in integrating electric lighting shifted the scheduling of rodeos, allowing them to take place in the evenings when more people could attend after work. This not only increased attendance but also showcased the skill and bravery of the rodeo performers in a new light—literally. Spectators experienced the visually captivating scene of cowboys and cowgirls competing under brilliant lights against the night sky, which added to the entertainment value of the rodeo.

The success of this event set a precedent for future rodeos, leading to a trend where many rodeos adopted night performances with electric lighting. Consequently, it ushered in a new era of competitive ranch sports and entertainment that continues today. The electric-lit rodeo represented a fusion of tradition and innovation that celebrated American western culture while attracting diverse audiences eager for unique entertainment experiences.