The Price Is Right made its debut on CBS, introducing a new format of game show that focused on contestants guessing the prices of various merchandise to win prizes. Bob Barker, a well-known television personality at the time, was selected as the show's first host. The format consisted of multiple pricing games which tested contestants’ knowledge of market prices while allowing them to engage directly with the audience and each other. From its inception, the show's blend of chance and skill captivated viewers, encouraging audience participation both in the studio and at home.

The concept of The Price Is Right was heavily influenced by earlier versions of similar shows that had focused on guessing prices. However, it differentiated itself with its unique games and lively set design. The inclusion of the Big Wheel and Showcase Showdown became hallmarks of the program, creating memorable and thrilling moments that kept audiences returning week after week. Its format allowed for a new kind of viewer engagement, as audiences began to play along at home, guessing prices as contestants bid.

As the years progressed, The Price Is Right maintained its popularity and relevance in American culture. It became a part of daily life for many viewers, prompting others to create fan communities and celebrate the show’s milestones. Bob Barker’s charismatic hosting and eventual advocacy for animal rights brought additional attention to the program, further intertwining the show’s identity with popular cultural movements. Over the years, it has generated numerous adaptations and imitators, solidifying its place as a staple in television game shows and making it the longest-running game show in American history.