The first Miss America Pageant took place in Atlantic City, New Jersey, in September 1921 as a part of the city's fall outdoor festivities. The event was conceived largely as a way to boost post-war tourism in the area, which was beginning to recover from the economic downturn following World War I. Designed by local business leaders, it invited young women from various states to participate, thereby highlighting local culture and beauty standards. Notably, the event attracted significant media attention, and contestants were paraded around in swimsuits, which would become integral to the competition's identity.

Margaret Gorman of Washington, D.C., was crowned the first Miss America at this inaugural event. Her victory was notable not just for her aesthetic appeal but also for the platform it provided for women in a changing society, emphasizing their roles outside traditional domestic spheres. During the two days of competition, participants engaged in talent showcases and interviews, showcasing a blend of beauty and skill that would define future pageants.

The outcome of the Miss America Pageant set a precedent that combined entertainment with the initial venture into women’s empowerment, transforming the way women were perceived and portrayed in the media. This public platform allowed women to step into the limelight, interact with the media, and be viewed through a lens that celebrated their skills and achievements alongside their looks. As time passed, the event evolved, and it has remained a complex symbol of womanhood, celebrating beauty while also generating discussions about stereotypes and societal norms.