Alfred Peet
Coffee entrepreneur and Peet's founder
Born
March 10th, 1920
105 years ago
Died
August 29th, 2007
17 years ago — 87 years old
Category
Scientists & Innovators
Country
United States
Links & References
A Dutch-American businessman established Peet's Coffee & Tea in 1966 in Berkeley, California. The company specialized in high-quality coffee and tea, contributing to the specialty coffee movement in the United States. Peet focused on sourcing premium beans and introduced darker roasted coffee to the American market, influencing coffee culture significantly. The brand became a model for other coffee retailers, promoting the idea of a coffeehouse environment. Peet's commitment to quality and flavor cultivation expanded into various products and blends, creating a loyal customer base. In 2001, Peet's Coffee was acquired by the company that also owns Starbucks.
Founded Peet's Coffee & Tea in 1966
Introduced specialty coffee to the U.S.
Influenced coffee roasting techniques
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