Alfred Peet

Coffee entrepreneur and Peet's founder

Alfred Peet - Coffee entrepreneur and Peet's founder
Born

March 10th, 1920
105 years ago

Died

August 29th, 2007
18 years ago — 87 years old

Category

Scientists & Innovators

Country

United States

Links & References

A Dutch-American businessman established Peet's Coffee & Tea in 1966 in Berkeley, California. The company specialized in high-quality coffee and tea, contributing to the specialty coffee movement in the United States. Peet focused on sourcing premium beans and introduced darker roasted coffee to the American market, influencing coffee culture significantly. The brand became a model for other coffee retailers, promoting the idea of a coffeehouse environment. Peet's commitment to quality and flavor cultivation expanded into various products and blends, creating a loyal customer base. In 2001, Peet's Coffee was acquired by the company that also owns Starbucks.

Founded Peet's Coffee & Tea in 1966

Introduced specialty coffee to the U.S.

Influenced coffee roasting techniques

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