André Citroën
Automobile engineer and manufacturer
Born
February 5th, 1878
147 years ago
Died
July 3rd, 1935
90 years ago — 57 years old
Category
Scientists & Innovators
Country
France
Links & References
An engineer and businessman, this individual founded the Citroën automobile company in 1919, introducing innovative manufacturing techniques in France. The company became the first in the world to use mass production methods for automobile manufacturing, revolutionizing the industry. Citroën also pioneered marketing strategies, such as installing giant illuminated signs on the rooftops of buildings. This approach made the brand synonymous with modernity and advanced technology during the early 20th century. His entrepreneurial efforts led to the introduction of several iconic models, including the Citroën Traction Avant, known for its front-wheel drive and all-steel body, which set new standards for automobile design.
Founded Citroën automobile company in 1919
Introduced mass production techniques in France
Pioneered innovative marketing strategies
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