Arthur Nielsen

Market Analyst, Founder of ACNielsen

Arthur Nielsen - Market Analyst, Founder of ACNielsen
Born

September 5th, 1897
127 years ago

Died

June 1st, 1980
44 years ago — 82 years old

Category

Thinkers & Philosophers

Country

United States

Links & References

A prominent market analyst, established ACNielsen, which revolutionized the field of marketing research. Developed the concept of market share and designed innovative methods for measuring consumer behavior. Contributed significantly to the understanding of retail and media markets.

Founded ACNielsen in 1923

Pioneered concepts of market share measurement

Developed methodologies for consumer insights

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