Arthur Nielsen
Market Analyst, Founder of ACNielsen
Born
September 5th, 1897
128 years ago
Died
June 1st, 1980
45 years ago — 82 years old
Category
Thinkers & Philosophers
Country
United States
Links & References
A prominent market analyst, established ACNielsen, which revolutionized the field of marketing research. Developed the concept of market share and designed innovative methods for measuring consumer behavior. Contributed significantly to the understanding of retail and media markets.
Founded ACNielsen in 1923
Pioneered concepts of market share measurement
Developed methodologies for consumer insights
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