Edward Bernays
Austrian-American propagandist and pioneer
Born
November 22nd, 1891
133 years ago
Died
March 9th, 1995
30 years ago — 103 years old
Category
Thinkers & Philosophers
Country
United States
Links & References
An influential figure in the field of public relations, developed techniques that shaped modern advertising and marketing. Introduced the concept of using psychological principles to persuade public opinion, which led to significant advancements in communication strategies. Promoted products and ideas through campaigns, helping to establish the foundations of contemporary advertising practices. Worked with various organizations and corporations to craft messages that resonated with the public, including campaigns for major brands in the food and beverage industry.
Pioneered public relations as a field
Influenced marketing strategies for major brands
Authored the book 'Crystallizing Public Opinion'
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