Edward Bernays

Austrian-American propagandist and pioneer

Edward Bernays - Austrian-American propagandist and pioneer
Born

November 22nd, 1891
133 years ago

Died

March 9th, 1995
30 years ago — 103 years old

Category

Thinkers & Philosophers

Country

United States

Links & References

An influential figure in the field of public relations, developed techniques that shaped modern advertising and marketing. Introduced the concept of using psychological principles to persuade public opinion, which led to significant advancements in communication strategies. Promoted products and ideas through campaigns, helping to establish the foundations of contemporary advertising practices. Worked with various organizations and corporations to craft messages that resonated with the public, including campaigns for major brands in the food and beverage industry.

Pioneered public relations as a field

Influenced marketing strategies for major brands

Authored the book 'Crystallizing Public Opinion'

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