Jean-Claude Beton
Engineer and founder of Orangina
Born
January 14th, 1925
100 years ago
Died
December 2nd, 2013
11 years ago — 88 years old
Category
Scientists & Innovators
Country
France
Links & References
An Algerian-French engineer and businessman established a successful soft drink company. Founded Orangina in the early 1930s, which became a popular citrus-flavored beverage recognized internationally. The unique bottle shape and marketing strategies contributed to its success. Oversaw the growth of the brand and navigated the business through various challenges in the beverage market until it was ultimately sold to larger companies.
Founded Orangina in the 1930s
Developed successful marketing strategies
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