Jean-Claude Beton
Engineer and founder of Orangina
Engineer and founder of Orangina
An Algerian-French engineer and businessman established a successful soft drink company. Founded Orangina in the early 1930s, which became a popular citrus-flavored beverage recognized internationally. The unique bottle shape and marketing strategies contributed to its success. Oversaw the growth of the brand and navigated the business through various challenges in the beverage market until it was ultimately sold to larger companies.
Founded Orangina in the 1930s
Developed successful marketing strategies
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