Jonas Bevacqua
Fashion Designer, co-founder of LRG
Born
1977
49 years ago
Died
Category
Artists & Creatives
Country
United States
Links & References
A fashion designer co-founded the Lifted Research Group (LRG) in 1999, focusing on streetwear that merged skate and hip-hop culture. LRG gained recognition for its innovative designs and collaborations, establishing a strong presence in the urban fashion scene. The brand became popular among celebrities and athletes, embodying a unique style that appealed to a youth audience. Over the years, LRG expanded its reach globally, contributing significantly to the streetwear market. The brand's success rested on its authentic representation of the culture it emerged from, and it maintained a loyal customer base until its challenges in the competitive fashion industry.
Co-founded Lifted Research Group (LRG)
Pioneered urban streetwear style
Collaborated with various celebrities
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