Larry Probst
Businessman and former EA CEO
Born
June 3rd, 1950
74 years ago
Category
Business Leaders
Country
United States
Links & References
Served as CEO of Electronic Arts from 1991 to 2007, leading the company through significant growth during the rise of video gaming. Oversaw the launch of popular franchises such as Madden NFL, FIFA, and The Sims, which contributed to the company's establishment as one of the largest video game publishers in the world. Held the position of executive chairman from 2012 to 2018, continuing to influence the company's strategic direction. Played a pivotal role in expanding EA's global footprint and adapting to the digital gaming landscape.
Led Electronic Arts as CEO during peak growth
Oversaw launch of the Madden NFL franchise
Expanded the company into digital gaming
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