Levi Strauss
Fashion designer, founder of Levi's
Born
February 26th, 1829
196 years ago
Died
September 26th, 1902
122 years ago — 73 years old
Category
Artists & Creatives
Country
United States
Links & References
A German-American fashion designer established a successful denim company and pioneered the creation of durable work pants for miners during the California Gold Rush. In 1850, founded Levi Strauss & Co., which became a prominent brand in American clothing. Innovations included reinforced pockets, making jeans suitable for laborers. The brand later evolved into a fashion staple recognized globally. The company expanded its product range, and jeans became a symbol of American culture.
Founded Levi Strauss & Co. in 1850
Pioneered the design of blue jeans
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