Mark McCormack

Sports agent and IMG founder

Mark McCormack - Sports agent and IMG founder
Born

1930
95 years ago

Died

May 16th, 2003
22 years ago — 73 years old

Category

Leaders & Politicians

Country

United States

Links & References

An American lawyer and sports agent, instrumental in shaping the sports management industry through the founding of International Management Group (IMG) in 1960. Developed innovative marketing strategies and established numerous lucrative endorsement deals for athletes and sports figures. Played a key role in the careers of many golfers, including Arnold Palmer, and significantly increased their visibility and earnings. The business model created became a standard in the management of athletes and entertainers.

Founded International Management Group (IMG)

Managed endorsements for Arnold Palmer

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