Max Factor Jr.
Businessman and cosmetics innovator
Businessman and cosmetics innovator
1996
30 years ago — 92 years old
Scientists & Innovators
United States
Factor established a cosmetics company that pioneered many techniques in makeup application. The development of foundation and pancake makeup for film elevated the practices of actors and makeup artists. He played a significant role in transforming the beauty industry through innovative products and marketing strategies. The company created many products that became staples in makeup routines, appealing to both professional and everyday users. Various public appearances and partnerships further expanded brand visibility and influence in the market.
Founded Max Factor & Company
Pioneered pancake makeup
Developed beauty products for film industries
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