Oliviero Toscani
Italian photographer, renowned for advertising
Born
February 28th, 1942
83 years ago
Died
January 13th, 2025
0 years ago — 82 years old
Category
Artists & Creatives
Country
Italy
Links & References
An influential photographer and communication expert, Toscani played a significant role in the development of modern advertising. He was particularly associated with the Italian fashion brand Benetton, where his provocative campaigns often sparked discussions around social issues. His partnerships with various magazines and companies produced campaigns that challenged societal norms, emphasizing issues such as racism, health, and war. Toscani's bold and sometimes controversial approach reshaped advertising's relationship with art and provocation. He also contributed to discussions on visual culture and the importance of aesthetics in communication through his exhibitions and lectures.
Created iconic advertising campaigns for Benetton
Directed the photography of various fashion magazines
Exhibited work focusing on social issues and visual communication
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