Philip Kotler

Marketing author and professor

Philip Kotler - Thinkers & Philosophers born May 27th, 1931
Born
Category

Thinkers & Philosophers

Country

United States

Links & References

An influential marketing theorist and educator, significant contributions were made to the development of modern marketing practices. Authored over 60 books, including 'Marketing Management,' which is widely regarded as a foundational text in marketing education. Served as a professor at Northwestern University's Kellogg School of Management, shaping the curriculum and mentoring numerous business leaders. Engaged in consulting for prominent organizations, further establishing expertise in the field.

Authored 'Marketing Management'

Influenced modern marketing principles

Consulted for major global corporations

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