Philip Kotler
Marketing author and professor
Born
May 27th, 1931
94 years ago
Category
Thinkers & Philosophers
Country
United States
Links & References
An influential marketing theorist and educator, significant contributions were made to the development of modern marketing practices. Authored over 60 books, including 'Marketing Management,' which is widely regarded as a foundational text in marketing education. Served as a professor at Northwestern University's Kellogg School of Management, shaping the curriculum and mentoring numerous business leaders. Engaged in consulting for prominent organizations, further establishing expertise in the field.
Authored 'Marketing Management'
Influenced modern marketing principles
Consulted for major global corporations
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