Robert Worcester
Businessman and academic, founded MORI
Born
December 21st, 1933
91 years ago
Category
Scientists & Innovators
Country
United States
Links & References
An American businessman and academic, contributed significantly to the field of market research. Founded the Market & Opinion Research International (MORI), which became a leading research company in the UK. Played a pivotal role in advancing the understanding of public opinion and market trends through innovative research methods. Served as a professor and contributed to academic literature in the area of social research. Advocated for ethical standards in research and played a part in shaping professional bodies in the field.
Founded Market & Opinion Research International
Advanced public opinion research techniques
Contributed to academic literature on social research
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